Rock the Tech Stage
How the Best Speakers in Tech Present Ideas and Pitch Products
Oscar Santolalla‘s latest book unveils ten secrets on how to masterfully speak in the technology arena. It is primarily based on stories from entrepreneurs, executives and engineers from technology companies that have shaped history: Steve Jobs, Tim Cook, Elon Musk, Jim Grubb (Cisco), Mikko Hyppönen (F-secure), Jane Chen (Embrace Innovations) and many more. Most of them have appeared on the stages of large conferences and events presenting their products and inventions.
Today the technology arena is more dynamic and innovating than ever: mobile applications, cloud services, artificial intelligence, clean technologies, blockchain, etc. There are increasingly more spaces to share knowledge and promote products. Both aspects make speaking about technology harder than ever: how should you speak about your product or company in a way that your audience not only gets what you say but gets inspired enough to become followers?
The ten practices presented in this book are: story, demo, metaphor, data visualization, passion, props, presentation hacks, interaction, staging, and memory. All core aspects that a technical person needs to rock the stage at conferences.
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Praise for the book
“This book is a great resource for anyone looking to present products in a way that will inspire their audience. It’s full to the brim with excellent examples from across the tech industry, and laid out in an approachable and easy-to-follow format.”
CEO at ProdPad and Co-founder of Mind the Product
“Rock The Tech Stage delivers the richest compilation of stories, metaphors, demos, and presentation hacks from the technology industry that I have ever seen. A fascinating read for presenters in tech”
CRO at F-Secure